... The talks come at a time when competition is heating up for paying viewers in a potentially lucrative market with more than half a billion smartphone users. Streaming companies such as Netflix to Amazon.com Inc. Prime are increasingly offering programs created locally to lure subscribers. Ambani’s Jio, while having the technology platform, is limited by the paucity of content it can stream, making such a deal with Sony crucial.
“India is a massive OTT market, and any international OTT play will need to bolster its local strategy,” said Utkarsh Sinha, managing director at Bexley Advisors, a boutique firm in Mumbai, referring to over-the-top or streaming media services. “More partnerships or strategic alliances like this are likely in the next year or so.”
Full Article: https://m.economictimes.com/markets/stocks/news/sony-in-talks-to-buy-stake-in-mukesh-ambanis-tv-network/amp_articleshow/72155381.cms
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