<Apr 27, 20> Bexley Speaks to MoneyControl on Rising Direct-to-OTT Trend Amidst Global Lockdowns
... Concurring with Johar, Utkarsh Sinha, MD, Bexley Advisors, a boutique investment bank focusing on early-stage deals in tech and media, said, “With theaters not looking viable for the next few months at minimum, and OTTs having the money to spend, there is a possibility that slightly bigger projects could also be acquired by OTT platforms.”
“Most OTT providers we are speaking with are confronting an imminent content drought in absence of fresh productions, and may be willing to go higher on their content acquisition costs. However, they are unlikely to be able to match the revenues from a theatrical release,” Sinha added.
Full article: https://www.moneycontrol.com/news/trends/entertainment/covid-19-impact-unable-to-release-films-in-theatres-are-producers-opting-for-direct-release-on-otts-5194721.html?fbclid=IwAR3hEC1jvSYyQea_RP2QK6mymH6GjwTOAVoeflblMnUw33Y6Fi39lIoUpc4